With a network of over 21,000 stores, and 20 million visitors daily, Japan-based 7-Eleven stores reach nearly 1/6th of the Japanese population every day. When launching their new Retail Media Promotion Division in Japan, they knew their plans would center around the 7-Eleven mobile app, used by over 23 million customers. They recognized the importance of delivering useful and engaging experiences in their brick-and-mortar stores as a complement to their mobile app promotions.
Understanding the importance of their brick-and-mortar location on retail media, and visa versa, 7-Eleven began to deploy in-store, digital signage that created a seamless experience for customers from app to store.
Using AITRIOS™, 7-Eleven is gleaning new insights, to understand who and how in-store content is engaged with, to better meet their customers interests and create more value for both retailers and shoppers.
Their viewership detection solution monitors the number of people who come and go, interacting with in-store digital signage, as well as the dwell time associated with each person who stops to view the displays. This is all conducted without collecting any personally-identifiable information, preserving the customers’ privacy by using only metadata, and allowing 7-Eleven to maintain responsible data governance.
For more details, watch the video below and read the press release, here.
